The Three Stages of the Design Process
The design process has three main stages - conceptualisation, construction and implementation. Conceptualisation is the basis on which the success or failure of a project depends - if you get this wrong you will not convey your message or deliver your goods successfully. Many people do not take the time to research and develop a long term design policy that includes the creation of a design structure that is flexible and scalable - we regard this as a core issue. Construction is mainly a question of logistics - making sure that all the design assets are available and that all the technical requirements are in place. Implementation should be regarded as an ongoing process. Whether you need a simple web site or a complex cms system to support a dynamic cross media digital presence - you should always be aware that in today's digital climate content is king - the timely supply of up-to-date content and information can mean the difference between success or failure. Why do you need to think about design?People make buying decisions in much the same way they respond to new people - subtle visual, aural and tactile cues received during the first few seconds of an initial encounter determine whether they feel positively or negatively toward you - and form the basis of how they perceive you now... and in the future. Understanding this is a central design issue when creating a favorable impression for your company, products and services. A strong and recognisable brand is an asset - and is extremely valuable - whether you are a large or small company. If you are considering using our services it may be worth thinking about what design is - and, probably more relevantly, what it is not! Visual design is not a luxury - many companies make the mistake of placing it at the bottom of their cash flow - removed to the back of their minds. What is the goal of a well designed website?We know that good visual design and ideas must be supported by robust, scalable and up-to-date technologies that enables the customer and business to communicate effectively with one another.
Twisted Tree can develop sophisticated and secure backend delivery systems. We can create a digital presence that is not just a web page but allows your end user to interact with your staff - collecting and delivering information is a core asset of any business - a system that not only supports your customers but also enables your staff to meet the demands of maintaining a lively and interesting online presence is essential in the world of Web 2.0. Our aim is to create the kind of web presence that is visited repeatedly - an interesting and valuable web presence - a sticky site. How do we do all these things?Creative thinking demands space - space to fool around with ideas - creating an environment that is unique and able to cope with free-form thinking comes from our constant curiosity about, and investigation of - new technologies and ideas, the fine arts, contemporary graphic design, music, arts and crafts, science and environmental politics.
We are able to create a very diverse range of media and real world artifacts using a wide range of styles - and being post-modernist dudes we know the importance of research methods when developing a unique feel and personality for your business. But if you require something very specific that we cannot provide we will find and commission exactly the type of media required for your project.
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On the Front Page - When you click on the image to the left of each of the large highlight bars below it will open either a small window to display the artwork, a gallery or an external website. On the top left hand side of the page you will find a style switcher to set the font size and width of the website to fit your particular needs and monitor width. We hope you enjoy the site!
